About us

Built for Sneaker People

Kicks White started with a simple question:
Why is cleaning your shoes harder than it should be?

We were tired of weak products, damaged sneakers, and overpriced gimmicks — so we created our own line that actually works. Designed for sneaker lovers, everyday walkers, and clean-look addicts, our tools are made to protect your style without the hassle.

 

What We Do

We make smart, simple shoe care gear that keeps your sneakers fresh — from the inside out.

  • 💨 Dry them fast
  • 🧽 Clean them right
  • 💧 Keep them fresh
  • 👟 Extend their life

No fluff. Just results.

 

Why People Choose Us

Over 11,000 customers trust Kicks White because we don’t overpromise — we overdeliver. Whether it's our no-scratch cleaning erasers, washer-safe shoe bags, or odor-killing capsules, we’re obsessed with the little details that make a big difference.

 

Zero Pressure, Full Support

You won’t find boring instruction manuals here. Just easy-to-use tools, quick tips, and a support team that actually replies when you need help. Questions? We’re here 24/7 — seriously.

 

This Is Just the Start

We’re not here to be like everyone else. We’re here to redefine shoe care for people who actually care. If you love your kicks, we’ll help you keep them looking new — no matter where they’ve been.

Thanks for walking with Kicks White. Let’s keep it clean.
— Team Kicks White